Class Notes (836,580)
Canada (509,856)
York University (35,328)
ADMS 4900 (49)

4900 - notes 1.docx

6 Pages
Unlock Document

Administrative Studies
ADMS 4900
Dayna Patterson

Environmental scanning and monitoring Scanning  Surveillance of a firm’s external environment • Predict environmental changes to come • Detect changes already under way • Proactive mode Monitoring • Track evolution of • Environmental trends • Sequences of events • Streams of activities Competitive intelligence • Define and understand a firm’s industry • Identify rivals’ strengths and weaknesses • Intelligence gathering (data) • Interpretation of intelligence data • Helps a firm avoid surprises Competitive Intelligence Is … Competitive Intelligence Is Not … 1. Information that has been 1. Spying. Spying implies illegal or analyzed to the point where you unethical activities. It is a rare can make a decision. activity. 2. A tool to alert management to 2. A crystal ball. CI is good early recognition of both threats approximation of reality, it and opportunities. does not predict the future. 3. A means to deliver reasonable 3. Database search. Data by itself assessments. is not good intelligence. 4. A way of life, a process. 4. A job for one smart person. Environmental forecasting • Plausible projections about • Direction of environmental change • Scope of environmental change • Speed of environmental change • Intensity of environmental change Scenario analysis • Coping with unpredictability and uncertainty • Considering the possible impact of major shifts in social, technological, demographic, and political trends on the broad environment and the re-drawing of the industry • Changes in the “rules of the game” The general environment: • General environmental trends and events • Little ability to predict them • Even less ability to control them • Can vary across industries Demographics • Aging population • Rising affluence • Changes in ethnic composition • Geographic distribution of population • Disparities in income levels Sociocultural • More women in the workforce • Increase in temporary workers • Greater concern for fitness • Greater concern for environment • Postponement of family formation Political/legal segment • Protection of cultural industries • Aboriginal land claims settlements • Deregulation of utility and other industries • Increases in provincially mandated minimum wages • Taxation at provincial and federal levels • Legislation on corporate governance reforms Technological • Genetic engineering • Emergence of Internet technology • Computer-aided design/computer-aided manufacturing systems (CAD/CAM) • Research in synthetic and exotic materials • Pollution/global warming • Miniaturization of computing technologies • Wireless technology Economic • Interest rates • Unemployment • Consumer Price index • Trends in GDP • Changes in stock market valuations
More Less

Related notes for ADMS 4900

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.