ADMS 1000 Lecture Notes - Lecture 1: British Restaurant, Productivity, Pizzaexpress

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Eytan Lasry

Document Summary

Mcdonald"s need for speed: inside ceo steve easterbrook"s bold strategy to transform the fast-food giant1. Steve easterbrook was behind the counter at one of north america"s first two standalone. Mccaf restaurants in downtown toronto, watching intently as line cooks prepared egg. The new mccaf is a departure from a regular mcdonald"s. It"s bright and airy with abundant white tile and modern fixtures as opposed to the cozy functionality of its revamped canadian restaurants. On the january day easterbrook visited, the newly opened outlet had hit a record that morning, serving 280 people in an hour, a fact not lost on a ceo with a keen desire to expedite traffic inside its restaurants. Though the bulk of his career has been spent at. Mcdonald"s, easterbrook trained as an accountant at price waterhouse after university and joined the restaurant chain in 1993 as a financial reporting manager.