ADMS 1010 Lecture Notes - Lecture 8: No Logo, Harvard Business Review, Regis Mckenna

• School: York University
• Department: Administrative Studies
• Course: ADMS 1010
• Professor: James R Gaede

Document Summary

Marketing, according to regis mckenna, affects our daily lives. Marketing is everything, says that technology helps us become better informed about the choices people make in their daily lives. Exploring, researching, and testing theories helps develop marketing strategies based on what people consume and are intrigued by. Regis mckenna places importance on the integrity of the company. Companies should focus on gearing their product to meet a consumer need rather than trying to feed the importance of the product to the consumer"s life. Mckenna reflects that the approach can either be a success or a complete failure largely depending on how a company views their target audience. The importance of technology in marketing is also addressed in the article as a tool to not only meet a consumer need, but to make changes/improvements to keep up with demand and flux in the market.