ADMS 1010 Lecture Notes - Lecture 8: Naomi Klein, No Logo, Harvard Business Review

352 views2 pages

Document Summary

In marketing is everything, mckenna argues that marketing"s transformation is driven by the enormous power and ubiquitous spread of technology. (mckenna, 1991) to demonstrate her theory, she uses the example of a computer. The computer has programmability which means it can alter any commands meaning that it can perform tasks in a variety of ways. This serves as a platform into reality like never before, since this is a new concept it will impact the market like never before. People who did not rely on computers in the 80s are now heavily reliant on computers now in the 90s. This is causing successful companies to be more market driven and this will help them adapt to the market. In the article no logo" by naomi klein, she claimed that organizations and companies should not produce merchandises, but should focus on branding instead. The brand will serve as a marketing advertisement by itself.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents