ADMS 1010 Lecture Notes - Lecture 4: Whatsapp, Whole Food, Cash Flow

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In the roscoe and cohan reading the values and assumptions of business strategies discussed consists of many different perspectives involving marketing, profit, cash flow, and economic identities. A few of the key values are that people are self-interested and respond to incentives. Also, people take their own decisions, individually responding to the incentives they find around them. (cohan, pg. Cohan"s logic of underlying assumptions stemming from economic theory starts with that larger businesses are only able to grow by investing money into new idea and inventions, regardless of what the companies" previous path may be. The article mentions that it may not be true that the higher management are often the better decision makers. They may not know everything about the company and the best results moving forward in the right direction. I agree with this since being in a position of power does not necessarily guarantee positive results.

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