ADMS 1010 Lecture Notes - Lecture 11: Harvard Business Review, Marketing Myopia, Abita Brewing Company

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Marketing is an act where a business promotes and sells its product or services, with marketing research and advertising. The article marketing myopia by levitt claims that at one point in time, every industry experiences a growth in their company but because of certain reasons the corporations aren"t able to achieve that goal. The reason behind this is because they do not intend to see what the costumers wants. He states that the industries do not look at the value of their customers and make decisions by themselves which is why they are likely to lead to failure in the market. If you produce a product that reflects the customers wants and needs they are likely to be successful, but they should make sure it would not lead the company to the wrong direction. Levitt looked at the development of certain industries like oil and electronic industries.

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