The article the discipline of innovation discusses about systematic innovation where the entrepreneur creates wealth by taking in the existing resources and enhance it, creating new resources in order to create wealth. Many companies have been successful in creating ideas and innovating their products, but due to certain changes in the demands of consumers tastes and interest, it gets very difficult to produce new ideas in a short period of time. In order to solve this problem, peter drucker creates several innovation techniques that could help the managers apply to their companies. This first thing you must look at is the success and failure within the company. In order to be successful you must look on how to motivate your employees and look for other opportunities to make things successful. An example of this would be the german scientist who made the surgeons use novocaine instead of anesthesia, which is now useful in dental.