Class Notes for Kim Snow

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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Final Guide: Customer Service, Industrial Revolution, Relationship Marketing

OC168270268 Page
28 Nov 2018
0
Lecture 1 marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want-satisfying
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 12: Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion

OC168270217 Page
27 Nov 2018
0
Chapter 14: integrated marketing communications, advertising, and digital communications. Integrated marketing communication: the customer is at the he
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 11: Direct Selling, Customer Service, Retail

OC168270215 Page
22 Nov 2018
0
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 10: Tag Heuer, Pricing Strategies, Profit Maximization

OC168270210 Page
13 Nov 2018
0
Lecture 10 - pricing concepts and strategies (chapter 10) Pricing objectives and the marketing mix: profitability objectives, consumers must be convinc
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 9: Marketing Mix, Retail, Product Management

OC16827029 Page
7 Nov 2018
0
Marketing mix blending of the four strategy elements: product, distribution, promotion and price; to fit the needs and preferences of a specific target
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YORKADMS 2200Kim SnowFall

ADMS 2200 Study Guide - Fall 2018, Comprehensive Midterm Notes - Canada, Internet, International

OC168270217 Page
5 Nov 2018
0
Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 8: Census Geographic Units Of Canada, Geographic Information System, Baby Boomers

OC16827025 Page
30 Oct 2018
0
Lecture 8 market segmentation, targeting, and positioning. Market group of people with sufficient purchasing power, authority, and willingness to buy.
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 6: Cognitive Dissonance, Social Influence, Reference Group

OC16827024 Page
17 Oct 2018
0
Consumer decision: high-involvement purchase decision, low-involvement purchase decision, the consumer decision process: Problem or opportunity recogni
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 4: Data Mining, Social Media Measurement, Social Media Analytics

OC16827028 Page
3 Oct 2018
0
Lecture 4: chapter 4 digital marketing and social media: living in the connected world. E-business: conducting online transactions with customers by co
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 3: Tim Hortons, Marketing Ethics, Toonie

OC16827025 Page
25 Sep 2018
0
Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning collecting external marketing environment information to
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 1: E-Commerce, Marketing Myopia, Channel (Communications)

OC16827025 Page
11 Sep 2018
0
Lecture 1 (chapter 1) marketing: the art and science of satisfying customers. What is marketing: production and marketing together create utility (want
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 6: Cognitive Dissonance, Social Influence, Reference Group

OC16827024 Page
17 Oct 2018
0
Consumer decision: high-involvement purchase decision, low-involvement purchase decision, the consumer decision process: Problem or opportunity recogni
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 2: Critical Role, Bargaining Power, Marketing Strategy

OC16827025 Page
19 Sep 2018
0
Lecture 2 strategic planning in cotemporary marketing. Strategic planning: determining o(cid:396)ga(cid:374)izatio(cid:374)"s p(cid:396)i(cid:373)a(cid
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YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 10: Tag Heuer, Pricing Strategies, Profit Maximization

OC168270210 Page
13 Nov 2018
0
Lecture 10 - pricing concepts and strategies (chapter 10) Pricing objectives and the marketing mix: profitability objectives, consumers must be convinc
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 4: Data Mining, Social Media Measurement, Social Media Analytics

OC16827028 Page
3 Oct 2018
0
Lecture 4: chapter 4 digital marketing and social media: living in the connected world. E-business: conducting online transactions with customers by co
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 8: Census Geographic Units Of Canada, Geographic Information System, Baby Boomers

OC16827025 Page
30 Oct 2018
0
Lecture 8 market segmentation, targeting, and positioning. Market group of people with sufficient purchasing power, authority, and willingness to buy.
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 3: Tim Hortons, Marketing Ethics, Toonie

OC16827025 Page
25 Sep 2018
0
Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning collecting external marketing environment information to
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 12: Integrated Marketing Communications, Guerrilla Marketing, Sales Promotion

OC168270217 Page
27 Nov 2018
0
Chapter 14: integrated marketing communications, advertising, and digital communications. Integrated marketing communication: the customer is at the he
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 9: Marketing Mix, Retail, Product Management

OC16827029 Page
7 Nov 2018
0
Marketing mix blending of the four strategy elements: product, distribution, promotion and price; to fit the needs and preferences of a specific target
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 11: Direct Selling, Customer Service, Retail

OC168270215 Page
22 Nov 2018
0
View Document
YORKADMS 2200Kim SnowFall

ADMS 2200 Lecture Notes - Lecture 3: Internal Communications, Disposable And Discretionary Income

OC25304364 Page
26 Sep 2018
0
Adms lecture 3: the marketing environment, ethics and social. Types of competition: direct competition, this occurs when venders have a product or serv
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YORKADMS 2200Kim SnowWinter

ADMS 2200 Lecture Notes - Strategic Alliance, Marketing Myopia, Marketing Strategy

OC8563247 Page
8 Feb 2013
105
Marketing: the art and science of satisfying customers. Utility want-satisfying power of a good or service. Four types of utility: form (production) co
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