ADMS 2200 Lecture Notes - Lecture 2: Walmart, Telemarketing, Best Buy

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Lee Li

Document Summary

What is marketing: direct marking: talking directly to the customer telling them why your company, product and price is the best, brand recognition: customers that know your brand (e. g. apple, mercedes, Samsung: telemarketing: phone calls from companies that try to sell products on the phone, customer feedback: important for companies which tell us how customers like our products. Marketing: a social and managerial process whereby individuals and groups obtain what they need and want by creating and exchanging products and value with others. Core concepts of marketing: needs, wants, demands, 3 steps customers must take to buy our products, e. g. prof stand and talks for 2 hours and feels thirsty, when he feels thirsty he realizes he needs water. Then he must realize what kind of water he wants (pepsi, coke, just water). Student a got 80% and the prof told him he was confident he will achieve the same success in the final.