ADMS 2200 Lecture Notes - Lecture 3: Tim Hortons, Marketing Ethics, Toonie

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Chapter 3: the marketing environment, ethics and social responsibility. Environmental scanning collecting external marketing environment information to identify and interpret potential trends trends may represent significant opportunities or threats to the company. Environmental management attainment of organizational objectives by predicting and influencing the competitive, political-legal, economic, technological, and social-cultural environments. Strategic alliance partnership in which two or more companies combine resources and capital to create competitive advantages in a new market. Elements of the marketing mix within an environmental framework: competitive environment. It depe(cid:374)ds o(cid:374) fir(cid:373) (cid:858)s resour(cid:272)e, o(cid:271)je(cid:272)ti(cid:448)es, and expected profit potential. Includes product, promotion, distribution, and pricing decisions that maximize competitive advantage. Time-based competition strategy of developing and distributing goods more quickly than competitors: develop competitor analysis: competitor chart + position map, competitor chart. Promotion: position map: what are the important facts/variables in a certain industry. Ignore or non-compliance can result in fines, negative publicity, and civil damage suits: competition act comprehensive legislation administered by industry.