ADMS 2200 Lecture Notes - Lecture 4: Data Mining, Social Media Measurement, Social Media Analytics

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Lecture 4: chapter 4 digital marketing and social media: living in the connected world. E-business: conducting online transactions with customers by collecting and analyzing business information, carrying out the exchanges, and maintaining online relationships with customers, categories of e-business, e-tailing, business to business transaction, electronic data interchanges, email, gathering information. Digital marketing: the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools, digital marketing capabilities. B2c digital marketing: selling directly to consumers over the internet (online shopping) Interactive marketing: electronic storefronts, electronic shopping cart. Benefits of digital marketing: competitive pricing, access and convenience, personalized service. Marketing and web communication: the internet has four main functions, digital business, entertainment. Internet forums: newsgroups, electronic bulletin boards, social network. Blogs and podcasts: blog: online journal, wiki: web page everyone can edit, podcast: online audio or video file.

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