ADMS 2511 Lecture 15: ADMS 2511 Tutorial 15 Notes
1 May 2018
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ADMS 2511 Tutorial 15 Notes – Online Leadership
Introduction
• How do you lead people who are physically separated from you and with whom you
communicate electronically?
• This question needs attention from OB researchers.
• Today’s aagers ad their eployees are ireasigly eig liked y etorks rather
than geographical proximity.
• We propose that online leaders have to think carefully about what actions they want
their digital messages to initiate.
• They confront unique challenges, the greatest of which appears to be developing and
maintaining trust.
• Identification-ased trust, ased o a utual uderstadig of eah other’s itetios
ad appreiatio of the other perso’s ats ad desires, is partiularly diffiult to
achieve without face-to-face interaction.
• Online negotiations can also be hindered because parties express lower levels of trust.
• Good leadership skills will soon include the ability to communicate support, trust, and
inspiration through electronic communication and to accurately read emotions in
others’ essages.
• In electronic communication, writing skills are likely to become an extension of
interpersonal skills.
• Ca you lead, ee if you do’t hae the authority or a foral appoitet?
• For instance, what if you wanted to convince the dean to introduce more relevant
business courses, or you wanted to convince the president of the company where you
work to use more environmentally friendly strategies in dealing with waste?
• How do you effectively lead in a student group, when everyone is a peer?
• Leadership at the grassroots level does happen.
• Managers and their employees are increasingly being linked by networks rather than
geographical proximity.
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