ADMS 2511 Lecture Notes - Lecture 26: Sunk Costs, Meta-Analysis, Randomness

Choose the right answer

Question 1

With respect to consumer behavior, one's attitudes, learning, and perceptions would be

Question 2

In Maslow's hierarchy of needs,

Question 3

The most likely product to be purchased in an attempt to satisfy self-esteem needs would be

Question 4

Which of the following is not a characteristic that distinguishes organizational markets from consumer markets?

Question 5

Consumers may attempt to reduce postpurchase anxiety in the consumer decision process by

Question 6

The buying center concept explains how groups of people participate informally in business purchase decisions and

Question 7

In the organizational buying process, a triggering event such as announcement of the availability of a new product whose use could improve the company's market performance is referred to as

Question 8

An undifferentiated marketing strategy

Question 9

Goods purchased by the ultimate consumer for personal use are called

Question 11

A particular purchasing agent might allow some salespeople to see the engineers responsible for developing product specifications but not allow others the same privilege. In the buying center, this purchasing agent is filling the role of

Question 12

"Our prices are the lowest, we guarantee it" is an example of a positioning strategy based on the product's

Question 13

Segmenting the market based on exactly how an industrial purchaser will use products is referred to as

Question 14

The lumber your carpenter purchases to finish out your basement is classified as

Question 15

When consumer demand for personal computers affects computer manufacturers' demand for computer chips, this situation is known as

Question 16

Which of the following is a personal factor in consumer bahavior?

Question 17

Cognitive dissonance would be most likely to occur after the purchase of

Question 18

Which of the following would be most likely to break through a person's perceptual screen?

Question 19

The Fortune 500 list of America's largest firms based on sales revenues and number of employees provides a basis for

Question 20

Straight rebuy behavior by industrial purchasers will probably continue if the supplier provides

Question 21

A controversial technique of subconscious communication, aimed at circumventing the perceptual screens, is called

Question 22

Those products that are actually considered when making a consumer purchase decision are

Question 23

The component of the business market that consists of individuals and firms that acquire goods and services to be used directly, or indirectly, in producing other goods and services is called:

Question 24

The institutional market does not include which of the following?

Question 25

Advertising for smoke alarms, air bags and life insurance typically uses which of Maslow's levels of needs to appeal to consumers?

Question 26

One type of buying center role is that of the

Question 27

Manufacturing firms that convert to automated factory systems must purchase equipment that they have never bought before, such as robots and computers. This buying situation is called

Question 29

A commonly used basis for segmenting consumer markets is

1 points

Question 30

The business market is also known as the

Question 31

Which of the following consumer problem-solving behaviors requires the least effort?

Question 32

The relationship between the demand for silk cloth and consumer demand for silk blouses and neckties is known as

Question 33

Examples of business market items that would usually be purchased as a straight rebuy are

Question 34

The person who joins a local bowling league for the social interaction, even if he or she is a novice bowler, is probably trying to satisfy his or her

Question 35

Campbell's "Soup for One" is an example of a product that is targeted to

Question 36

Red Ryder Industries markets rodeo and horse riding supplies specifically to women. This is an example of

Question 37

Purchases made by choosing a preferred brand or one of a limited group of acceptable brands are called

Question 38

The slogan "the graying of America" describes the trend

Question 39

People or institutions must have sufficient purchasing power and the authority and willingness to buy to be considered a

Question 40

Reference group influences would be most likely to be significant in the decision to buy

Question 41

Internal search in the consumer decision process may include

Question 42

The process of dividing the total market into several smaller, homogeneous groups is called