ADMS 2610 Lecture Notes - Marketing Mix, North American Free Trade Agreement

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Justification for selection of specific target countries ( d ) plant location and capacity analysis. Justification for plant location in latin america (if applicable) Discussion of factors such as shipping costs, duties and tariffs in the plant location decision (if applicable). Consequently, companies need to balance the opportunity for future growth in the developing nations with the existence of higher risk. l cheap labour l latin america is a region of great potential. With a population of approximately 450 million, the region represents a population that is 50 percent larger than that of the united states and. Canada. l for example, mexico was signatory of the nafta agreement, along with the united states and canada. Each factor can be determined whether or not a country can be selected during the process. Market size is the total market share that the company can obtain from the domestic market and the competition.

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