ADMS 3210 Lecture Notes - Lecture 2: Marketing Mix, Subliminal Stimuli, Sensory System
12 May 2016
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Document Summary
Perception: trying to stimulate your senses, where you have direct connection to your sensorys to your brain trying to bypass judgement, everyones perception is different. Sensation: immediate response of our sensory receptors, 5 senses, wants to avoid perception, sensation is similar to everyone. Sensory inputs: our senses react to touch, smell, taste and other stimulation, people react to colour, noise and music, sensory inputs create many associations in terms of decisions memories and choices. Vision: reaction to colour is both biological and cultural, colour in packaging design is critical. Smell: scents stir emotion or create calm feelings. May 11th, 2016: marketing perspective: the ambiance, individual sounds called phonemes might be more or less preferred by customers. Touch: we learn this before vision and smell, affects the product experience, forms a relationship with the product. Taste: flavour houses develop new concoctions for consumer palates, cultural changes determine desirable tastes. Exposure: occurs whena stimulus comes within range of someone"s sensory receptors.
