ADMS 3502 Lecture Notes - Lecture 8: Cloud Computing, Breakcore, Software As A Service

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Over the next 5 years industry analysts predict a 15% compounded annual growth rate for saas demand much faster than the overall software market growing at 5% While the industry is still emerging, we can identify a number of companies with latent interdependencies, allowing smaller vendors to form alliances and seize opportunities. The it industry is a complex ecosystem with a great diversity of players, they are all driven by a common interest. These companies are all focused on fulfilling business it requirements and creating opportunities to help them better spend their it budgets. It companies are classified in 6 core groups interacting directly or indirectly with end user companies. The complexity of it products and services makes it difficult to represent a complete and clear ecosystem. Firm size will not be accounted for in the model because it would be useless to separate large and small vendors in different categories if they share the same strategies.

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