ADMS 3521 Lecture Notes - Lecture 8: Social Marketing, Mobile Marketing, Geo-Fence
Document Summary
Session 8 november 3, read chapter 7. Social, mobile, and local marketing: understand the difference between traditional online marketing and the new social-mobile- local marketing platforms. The emphasis in online marketing has shifted from exposing consumers to messages towards engaging them in conversations about your brand. Social marketing means all things social: listening, discussing, interacting, empathizing, and engaging the consumer. Social marketing and advertising is not simply a new ad channel, but a collection of technology-based tools for communicating with shoppers. In the past, businesses could tightly control their brand messaging and lead consumers down a funnel of cues that ended in a purchase. Instead, consumer purchase decisions are increasingly driven by the conversations, choices, tastes, and opinions of the consumer"s social network. Social, mobile, and local marketing are the fastest growing forms of online marketing.