ADMS 3920 Lecture Notes - Lecture 1: Inkjet Printing, Soundcloud, Spotify

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I don"t get the idea, not clear at all. Project inkjet is a company that would expand the visual aspect of the music and vr industry. The company"s target market has to do with current users of social media. Inkjet would be exposing themselves to smaller businesses who lack the resources to render their own animations. Although this is a good idea, i was not able to understand how this would be done. Social media is a good start, but probably not the best. Maybe partnering up with music company"s like soundcloud, or spotify, and placing advertisements within those companies to get yourself viewed by those company"s users. Project inkjet had mentioned high initial costs that would be incurred due to equipment purchases. During the presentation your company said it will take up to 2 years to start up. Whereas the goal of your company states to quickly establish a market position before larger players enter the space .

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