ADMS 3960 Lecture Notes - Lecture 13: World Trade Organization

• School: York University
• Department: Administrative Studies
• Course: ADMS 3960
• Professor: Leigh Lampert

Document Summary

Mnes cannot pursue every international opportunity must determine order of country entry and rates of resource allocation across countries. Decide both where to sell and where to produce. May be one and the same place if transportation costs are high and/or government regulations make local production a necessity. Some industries facilities must be located near foreign customers; in others market and production sites are far apart. (cid:449)orld"s largest flame-broiled fast-food restaurant chain with 12000 restaurants in all 50 states and it operates in 74 countries and territories. Still i(cid:374) >40% of the (cid:449)orld"s (cid:272)ou(cid:374)tries many opportunities! Fle(cid:454)i(cid:271)ilit(cid:455) it offers (cid:272)usto(cid:373)ers popularized (cid:271)(cid:455) its (cid:862)ha(cid:448)e it (cid:455)our (cid:449)a(cid:455)(cid:863) (cid:373)arketi(cid:374)g the(cid:373)e. Expansion normally through franchising, but if a market is sufficiently attractive and not ready for franchisees, bk will enter and own. Some global expansion has not gone well, but when conditions changed, bk has re-entered these markets (e. g. colombia)