ADMS 4900 Lecture Notes - Cost Leadership, Variable Cost, A.D. Vision

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Implement and execute plans/prog flawleslly, strive to improve the value proposition. Drive down costs thru size/op effi, differentiating products and stores. Industry overview: g rate = 4%, food retailining 66. 8m; operated @ local/prov/national. Competed on d side, co-op on s side. Consumers: grocery consumers go same time, same store, same g/s, etc. Megastores use tech by mega-grocers to gain leverage over competition. 3 ways to build revenus: inc. # of households shopping, inc. shopping trips, inc. basket size. What"s happening: ready-to-heat and east -> increasing -> due to double income families -> reducing unprocessed cooking ingredients -> grocers developed new categories like home. Suppliers = payers to the house, for advertising and such. (listing fees, slotting, over/above allowances, vender, etc. ) The higher a supplier"s market share to a grocer"s, the more power it commanded and v. v. Suppliers use industry assoc. , to push for standardization in the epr programs to avoid overlapping systems. Megas look for lr with suppliers for cost-efficiencies.

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