ANTH 1120 Lecture Notes - Lecture 6: Kula Ring, Rolex, Confederation Of Indigenous Nationalities Of Ecuador
19 Nov 2016
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Hegemonic masculinity perceptions of masculinity are preferred. Ego-centric societies (canada): people change their identities throughout their lives. They change w/ age, marital status, etc. Rites of passage (coined by arnold van gennep) Calls rituals of change rites of passage . We can see 3 common phases (separation where individuals are removed from everyday lives and families, transition, and incorporation/reintegration where people are being acknowledged with their new status) Are one way through which changes in identity are communicated. There are many other ways as well to communicate our identities to others. Honda civic ad (2013): things can always be better . Buying a cutting edge piece of technology can determine our intelligence for buying something that is new, smart, etc. (or it may appear that way to other people) Majority of actors were men in the ad may be commenting on men"s identities. Was in japanese only (for wireless internet)
