-AIDS Committee of Toronto
-Druide Organic Cosmetics
2) !4 branches of socio-cultural anthropology 1) medical anthropology 2) law and society 3)
political ecology 4) applied anthropology
3) ! Rylko-Bauer, Singer and van Willigen, “Reclaiming Applied Anthropology” (article)
-applied anthropology is ʻanthropology in useʼ,
-how did applied anthropologists in the mid-20th century begin to re- think their
relationships with local communities? What changed?
-What are some of the critiques of applied anthropology discussed in the article? What
are the authorsʼ responses to these critiques?
!a) applied anthropologists work for governments, corporations and other groups
that are often associated with ʻhaving powerʼ
b) theyʼre not really doing ʻpureʼ or objective research as theyʼre paid to advocate
for the group that hired them
c) applied anthropology is atheoretical—it focuses only on reports and policy
d) applied anthropology, like the rest of anthropology, isnʼt ʻpublicʼ enough
5) Examples of the different kinds of jobs that anthropologists do beyond academia
- health sector, human rights issues, law and court system, businesses and corporations
6. Video: Real People, Real Careers
-Make a list of the kinds of work that anthropologists in this video are doing; be able to
explain why it makes sense having an anthropologist doing this particular kind of work.
What particular insight/perspective do they bring to their area of work?
Lecture 5: The Cultural Construction of Identity I: How are Identities Formed?
1. How do people determine who they are and how do they communicate who they are to
-identities are critical to the functioning of any society because they help individuals
understand their own place, role and function in the world, and how to relate to others
2. How do concepts of personhood vary from society to society?
-societies have different ideas or values about personhood
-Individualistic vs. holistic view of the self
-the egocentric vs. sociocentric societies
-dividing societies into egocentric vs. sociocentric may be problematic
-how might we argue that North America societies have sociocentric elements?
3. The ʻidentity toolboxʼ: Gender
-gender: a universal category and a biological fact?
ANTH 1120 - MAKING SENSE OF A CHANGING WORLD