ANTH 3120 Lecture Notes - Lecture 12: Commodification, Xunantunich, Essentialism
28 Feb 2017
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Commodification and the negotiation of tradition: negotiating" tradition. Objectivist approach: loss of meaning; inauthenticity (believes culture passes on in traditional society, unchanged) Constructivist approach: differing values of authenticity; authenticity is negotiable (eric cohen - we cannot assume a rigid singular definition of authenticity. Commodification can result in what is called emergent authenticity. Newly introduced cultural forms or changes to cultural forms may become accepted as authentic". Accepted as a meaningful aspect of indigenous culture. Cohen - one of the first scholars taking constructivist approach. Culture like idea of authenticity is always in the process of being constructed (emerging) Where it may lead to changes to indigenous culture and commodification may be another element making changes occur. Even if they are not authentic in the rigid sense of the original. The commodification of maya culture: medina"s analysis of the production of maya cultural forms for tourist consumption in.
