Lecture Five: The Bimbo and the Jock
October 5, 2011
Key words - simulacra, hyper real/representational imaginary, representation,
structuralism/post structuralism, semiotics, polysemic signs
The fake comes long before the copy. There is no original, natural or “real”
- A copy is a copy of another copy ect
- A fake upon fake upon fake creates a “hyper real”
Hyper Real - “representational imaginary”
- The social production of meaning through sign systems
- Sign systems can include words, images, gestures and symbols
Representation is a process that makes meaning by creating links between
conceptual and linguistic or signifying levels of meaning. These links are
established through codes that are shared by members of culture.
Representation constructs the world in a particular ways that are understood by a
Structuralist theories are not concerned with what words mean, but HOW they
mean according to the structure and workings of the system.
The study of these signs is called semiotics.
Types of sign systems
- Words/Letters (certain arrangement of letters is the sign for a given word)
- Images (the red circle with a line through it is the sign for “do not”)
- Gestures (movement, facial expressions)
- Argued that language is a cultural phenomenon
- Generates meaning in a special way
- Language produces meaning in a series