ARTH 2340 Lecture Notes - Lecture 7: Superflat, Romanticism, Pop Art
23 Nov 2017
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Document Summary
Branding culture, branding art for external consumption. The art district has become an urban branding strategy, employed first by the artists for the purpose of survival and now by beijing officials as a way to globally promote the city. Both work to fit chinese and japanese contemporary art into a world system of: art, culture, urbanism. Romanticized notion that artists are frequently disdainful of the market system and its commodification". Chinese artist working in western mediums, often with traditional images (often clich ) Or working in western modes with traditional mediums. Regardless of its socialist past, 798 now fits neatly into the image that beijing wants to project as the political and cultural capital of china. Must point towards china"s future, even if simultaneously evoking the past. But on a western scale of future. Modified and brought to the us in 2001 superflat .
