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Rob Heynen (15)
Lecture 9

COMN Studies Lecture 9.docx

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Communication Studies
Course Code
COMN 1000
Rob Heynen

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Lecture 9 Advertising as a cultural form Semiotics – recognizable signs Sign = signifier/signified  Ex. Octagon i.e. stop sign (we are told it means stop from a young age) Advertisers are constantly trying to speak to you, produce a meaning you’ll res
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