COMN 1000 Lecture Notes - Lecture 11: Polysemy, Marshall Mcluhan, Semiotics

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Media, democracy and public sphere is crucial in communications: without media you would not have democracy. The media plays a big role in democracy: you can look at the technology, the content is less important to the media, marshall mcluhan: medium is the message media, What"s the impact of new media: article pg 33, tv as doesn"t enhance democracy, dumbs people down. The media plays a key role in regulating media. It doesn"t matter who the journalist is, its about the facts. Journalists have decision making process and objectivity takes that away from them. Framing stories: through narratives, if you tell a story as a tragedy its different than telling a story as comedy. News reports through these representations, sometimes they are stereotypes, you make critique it or disagree with it. Exam (out of 75: true or false 13-15 marks, multiple choice 25 marks, fill in the blanks/short answers 15 marks, 2 essay questions (10 marks each) 20 marks.

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