COMN 1000 Lecture Notes - Lecture 10: Gender Role, Intertextuality

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: Rob Heynen

Document Summary

Some people argue that you are doing work when you are watching tv. The most focused the audience is, the more useful. Youth is such a key target market. Younger and younger demographics get targeted too. Adverts in the past were mainly geared toward adults, now it is geared towards. Ex: barbie and gi joe toys consumption patterns put people into gender role. Coulter article: 1980"s series of changes in deregulation of the media. Refers to interconnection between different media about marketing. Miley cyrus is a part of an industry. Advertising and driven media is free: ex.