Class Notes (837,550)
Canada (510,314)
York University (35,409)
COMN 1000 (106)
Rob Heynen (15)
Lecture 10

COMN Studies Lecture 10

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Department
Communication Studies
Course
COMN 1000
Professor
Rob Heynen
Semester
Fall

Description
Nov 19/2012 Lecture Notes  Advertisers are paying for your attention  Some people argue that you are doing work when you are watching TV  Audience as a commodity  This structures the media  The most focused the audience is, the more useful Market segmentation  Youth is such a key target market  They are the most impressionable  Younger and younger demographics get targeted too  Adverts in the past were mainly geared toward adults, now it is geared towards  Ex: Barbie and GI Joe toys Consumption patterns put people into gender role  Coulter article: 1980’s series of changes in deregulation of the media Trans media intertextuality  Refers to interconnection between different
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