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Mass Communication and Mass Media

by Anu J
2 Pages
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York University
Communication Studies
COMN 1000
Rob Heynen

Anushree Joshi DAY 2 – September 17 th Mass Communication and Mass Media - “Communication is the action of making a message common to one or more people” p9, textbook o An act that doesn’t close itself off o Mass communication = making a message common to many people  Most often, we refer to these as messages spread by the media - Interpretation is a key factor o Interpretations are not always the same o 2 key components  Encoding = the person sending the message creates a message with a particular meaning or significance in mind  Decoding = the person receiving the message receives that message with a particular meaning or significance  The message received may or may not be the same as what the encoder meant  Decoding often requires previous knowledge o Sometimes it’s just common sense o Sometimes it’s topic-specific i.e. technological jargon  Barriers to effective communication include:  Differences in language  Use of subject-specific jargon  Experiences, or lack thereof - Models of mass communication (p13) o Mass dissemination  Someone sends out a message to a whole bunch of people o Decentralized production  Multiple people send out various messages to different bunches of people o Interactive exchange  Multiple individuals and groups send out various messages to other individuals and groups - DEBATE: Is communication today, in the Internet age, more
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