COMN 1000 Lecture Notes - Lecture 11: Intertextuality, Penny Press, Media Regulation
2 Apr 2017
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Exam and exam review: preparation for the review: structure of the semester. The audience as consumer, the audience as commodity: the best audience at the lowest price. Market segmentation: the teen audience, 1980s: deregulation, character licensing and market segmentation, strawberry shortcake: gendering audiences. Trans-media intertextuality": teen media: from magazines to movies, alternate media production. Diy media: from zines to the web. The political economy of media: the impact of advertising: owners and management vs. workers. Hbo and the subscription model: market segmentation and mass produced media. Levels of analysis: people, organizations, industries, institutions, cultures. Who works in media: roles and reference groups, media and minorities. Institutional dynamics: education and working in media, routines and rules, legal frameworks. Media regulation and deregulation: media and institutional relations. The fourth estate and the public sphere (habermas: the press as watchdog, access to information, objectivity and its limits. The news story: defining news: the seven determinants of newsworthiness (p. 275, the inverted pyramid.
