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Communication Studies
COMN 2111
Dalton Kehoe

Communication in Everyday Life Lecture – October 25th, 2013 Perception Processes Perception  The “inside or intrapersonal aspects of the interpersonal communication model The Perception Process  Source Receiver = Encoding and Decoding One of the Processes of the Adaptive Unconscious  The mind is wonderfully sophisticated and efficient  Tremendous power to perform quick, non-conscious analyses of a great deal of incoming information and react to that information in effective ways  Even while our conscious mind is otherwise occupied, we can interpret, evaluate, and select information that suits our purposes. Perception Process of:  Observing, selecting stimuli  Organizing them o Making interpretations about what is actually going on here o Try to understand o Try to create meaning o Constantly interpreting meaning being processed by our non- conscious mind  Our eyes alone receive and send over 10,000,000 signals to our brains each second.  The most liberal estimate is that people can process consciously about 40 pieces of information per second.  But when our senses are stimulated we can’t perceive everything so…we select!  We have to constantly select what we want to pay attention to Selective Perception  Selective Attention: o We process only certain stimuli o We filter out others o Can’t pay attention to it all at once o Psychological sets as filters (emotional, cultural pre-dispositions to respond to some things and not to others) The bases for selective attention and filtering  Selective attention  Previous experience – meaningful to you  We Rank order messages by o Intensity o Novelty  Closure: Create patterns o We try to create patterns that will make sense to us: o Proximity o Resemblance Person Perception  Person perception involves an active connection between people  We should “learn them” one at a time o But we don’t Perception: Consistency and Stability  People are complex  Our perceptions of people are: o Simple o Internally and externally consistent o Stable across time (our mind doesn’t like too much change. Likes pattern) o Like the way we see things: we just need to know that things are the way they are. Mental Schemas  Mental structures people use to organize their knowledge around themes or topics.  Our mind is full of pattern connections that tell us what a human being is like  We have enough pre-packaged information that it is almost instantaneous.  Critical to the quick operation of our adaptive unconscious  We make up our minds extremely quickly on human beings  Culture provides schemas for “seeing” things – triangle, circle, square, etc.  Culture provides schemas for “seeing” people Why Mental Schemas?  They are very helpful to us  They affect what we notice – our perceptions  Affect what we think about and remember – our cognitions o Reduce the amount of information we have to process o Relates new experiences to our past – continuity – stability over time o Provides us short-cuts to reduce uncertainty Perception and Mental Schemas  Schemas are so firm that: o If some information is inconsistent with our schema, usually we:  Ignore it  Fail to notice it  Forget it o But if its too inconsistent, we can’t ignore it, or forget it (happens all the time when we run into strange situations) Schemas for: Simple, internally consistent perceptions First impressions:  The primacy effect We see people as unitary wholes We org
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