COMN 2200 Lecture Notes - Lecture 8: Media Play, Mind Control, Elite Theory

• School: York University
• Department: Communication Studies
• Course: COMN 2200
• Professor: Wade Rowland

Document Summary

Election (cid:862)the big lie(cid:863): dou(cid:271)ti(cid:374)g thei(cid:396) p(cid:396)e(cid:448)ious ideas, si(cid:374)(cid:272)e so(cid:373)eo(cid:374)e i(cid:374) po(cid:449)e(cid:396) is sayi(cid:374)g ofte(cid:374) a(cid:374)d (cid:271)oldly e(cid:374)ough thei(cid:396) (cid:862)lie(cid:863) the media actively assisted in the manipulation the (cid:862)lyi(cid:374)g (cid:373)edia(cid:863) Different approaches: aesthetic or moral judgement; more naturally in depth/interested; those people we turn to for judgement. Different approaches to quality (cid:862)the (cid:373)o(cid:396)e (cid:373)o(cid:374)ey so(cid:373)eo(cid:374)e is (cid:449)illi(cid:374)g to pay fo(cid:396) it, the highe(cid:396) (cid:395)uality it is(cid:863); this defi(cid:374)itio(cid:374) of quality says that dollar demand for something, tells you that something has quality. Ma(cid:396)ket theo(cid:396)y: (cid:862)the (cid:373)a(cid:396)ket is the (cid:271)est (cid:449)ay to defi(cid:374)e (cid:395)uality(cid:863); gi(cid:448)i(cid:374)g the people (cid:449)hat they want, highest quality at the lowest price; how to make money; mistaking success for quality. The advertiser: the most/largest audience at the lowest possible price; value proposition. The closest the market gets to a monopoly the easier it is to push costs and quality down; quality tends to be homogenized. Quality in public broadcasting: sherlock (new series), wallander, the office, the.