COMN 2700 Lecture Notes - Lecture 8: Connotation, Simon Sinek, Digital Divide
29 May 2017
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Youtube video: simon sinek on millennials in the workplace https://www. youtube. com/watch?v=her0qp6qjnu. Sign: every sign has two components: signifier and signified. Signifier: what we see, hear, engage with (the object, the sound) Signified: the concept, the mental idea, the hidden meaning, the representation. Youtube video: tesla - signs (five man electrical band cover) lyrics on screen https://www. youtube. com/watch?v=oc8arli3wqk. Signs implicitly and explicitly create order and structure in society by validating and/or delegit- imizing cultural practice(s). Media are lens through which we see the signs. These signs and conventions are culturally shared- they depend on cultural knowledge. It"s not just what we see but what"s in embedded in them. Multiple signs put together to create meaning, that we can encode and decode. They show us what we already know by sometimes hiding what we already know. Our cultural knowledge goes into two levels, first what we see and know and the second. Sesame street : three of these kids (sports) 1:03.
