COMN 3700 Lecture Notes - Lecture 1: Patina, Raymond Williams, False Consciousness
26 Oct 2015
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Document Summary
Advertising is a fundamental part of the economy: business, drives media, central to consumer capitalism. The capitalist culture we live in is hinged upon advertising. Ads reflect, shape, inform and mold our views on: gender, beauty, race, sexuality, sex, cool, class, politics, family, fitness, A privileged form of discourse and an integral component of modern culture. Advertising is a form of promotional discourse. It is a discourse through and about goods. It is not a monolithic institution, it involves: markets, the media, agencies, etc. It is a discourse through and about goods : and our relation to goods in everyday life, a discourse that takes place in this moment of capitalism (late), market economy, central to consumer society. Subsidizes the media. advertisers: media is not about disseminating content, but about delivering audiences to. More than the ad itself it is promotional communication: see andrew wernick, maximizing value of exchange, seeps into other spaces such as:
