Class Notes (839,147)
Canada (511,218)
York University (35,583)
COMN 4115 (15)
Lecture

Nov 29 - Lecture.docx

6 Pages
60 Views

Department
Communication Studies
Course Code
COMN 4115
Professor
Dalton Kehoe

This preview shows pages 1 and half of page 2. Sign up to view the full 6 pages of the document.
Description
Organizational Communication Lecture – November 29 , 2013th Information Tecnology in Communication Key Elements of an Organization: A Review  Two or more individuals  Who develop coordination and control relationships Coordination-Control harder as organization gets bigger  Globalization  Overextended operations  Time stresses  Unpredictable changes o Political, business, economic, social Leads to: Organizational Complexity  More managerial layers  Elaboration of procedures and controls o High administrative overhead o Over reliance on communication by paper More Rules and managers NOT the answer  As machine or divisionalized bureaucracies expand into other parts of the world and operate in other countries, they cant help themselves, o They extend their bureaucratic report/decide rules to those areas o Local managers can’t decide much without checking with HQ. Lots of local problems that the people at the HQ don’t know much about and cant deal with, but o Local managers have to wait until HQ decides – and suffer with their poor decisions o The organizational environment has become far more complex – and if the firm stabilizes the local environment what type of structure do they need? Organizational Pathologies  Branch/Headquarters tensions  Depersonalization of management  Fragmented understanding  Inefficient teamwork  Subservience to documents  Middle management dilemmas Computerization was supposed to help  It didn’t – the first systems were centralized at HQ o Controlled by a group of professional operators o Number-driven  Managers could only ask for certain types of reports  People would have to line up to get their requests fulfilled o Simply speeded up and extended central control  WHAT WE NEEDED WAS INFORMATION TECHNOLOGY THAT WOULD COUNTER THE PATHOLOGIES o Simplify organizations o Create structure and location-independent organizations o Facilitate collaborative organizations o Make it easier to communicate than not to Dealing with problems of omission and distortion over distance 1. Redundancy – send the message twice – more time and resources 2. Verify – check to see if it’s the “real” message – more time and resources 3. Bypassing – “talk to someone” a. Undermine local authority – use “back channel” communication b. When done interpersonally – managers talking to other managers – these solutions create “political” problems in organizations I.T Approach to problems of omission and distortion A common network of databases, accessible by all. From anywhere and anyplace in the company can deal with this.  Managers and employees can access common databases to solve problems instantly  No one has to ask anybody if the solution is suggested by the data in the system  Everybody can see everybody else’s choices Information Technology  Creates a “legitimate” form of bypassing o Teleconferencing, email, instant messaging, faxes o Audio and video computer conferencing o Group decision-making support systems o Expert systems (d-base) o Internet and the world wide web (pg. 357)  Flattens organizations  Connects high officials with low levels  Makes it easy to recommend upwards  Hierarchy to adhocracy  All this works because of a change in how we format and deliver information Information and Communication Technology  Traditional Management Information systems o Hard information – numbers driven o Hierarchical  Information Technology permits “Soft” info to flow o Document driven o And/or person driven  NETWORK CENTERED  Anyone can send information from anywhere. Informal Organization Network Information Flow  Getting to know lots of different people in an organization gives employees access to information that’s not available through the traditional, vertical flows  Reach out informally can make for better solutions to problems Information and communication Tech (ICT): Beneficial Use  International computer systems – built sales and service data base on emailed questions from field reps: o Easily accessed – time and effort to respond is low o Neutral – no personal risk – few “repliers” know “askers” o Answers archived for future access-build “expert” database  Don’t lose valuable info Information and Communication Tech (ICT): Beneficial Use  Coordination vs. control o Airline reservation system:  Reduces coordination costs  Access to rapidly changing fares, deals, flight choices for travel agents  Airlines make money off their service – sell it to competitors  Now they give “seat re-sellers” access to data
More Less
Unlock Document

Only pages 1 and half of page 2 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit