COMN 1000 Lecture Notes - Lecture 2: Marshall Mcluhan, Knowledge Network, Canadian Content
7 Dec 2015
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A way of representing the world, a model of the world (or elements of it) A set of tenets and ideas that provides a systematic explanation social relationships. Purpose to provide explanations for how and why things are the way they are. to guide action (eg. social policy, improve quality of life) Marx: the purpose of theory not simply to explain the world but to change it. Problem: social world too complex for complete explanation. Several steps: define field of study (eg. sociology, psychology, communication) Keep in mind there are many different ways to look at the world . Communication is from the latin communis, meaning to make common . Hence, communication is a form of action the action of making something common to one or more people . Hence communication is a social action involving 2 or more people in a process of encoding and decoding or.
