COMN 1000 Lecture Notes - Lecture 8: False Consciousness, Dominant Culture, The Social Construction Of Reality

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Society maintains itself by reproducing institutions and its structure of social relationships: needs to continuously reproduce things necessary for its existence. One way of doing this is using force but a more efficient, non- violent way is getting people to accept an ideology. A particular way of thinking and seeing the world that makes the existing organization of social relations appear natural and inevitable. Its importance increased significantly in the 18th and 19th centuries: processes of modernization in europe and america. The media make meanings and organize them into various codes and systems. Many codes of meaning are not only intelligible, they are also assumed to be descriptions or possible descriptions of the world: assumed to be objective descriptions of how things are and have to be. Representation is not the same a realism, although it is always staking a claim on reality: even reality tv is representation. The very description of events is an ideological choice: ex.

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