Tries to convince individual he or she is better off without giving much consideration to. These are policies that are worked out, focused grouped, tested out in primaries and. Politics nowadays is being treated by a retail sales enterprise (called wedge issues) Media used in politics or strategic purposes for persuasion or selling retail platform as anybody else. so on to appeal to a certain demographic. opposed to creating social solidarity. The role of advertising is to sell you products, but it also has an overall effect as propaganda or a way of life that we call consumerism. Media (pl), medium (s) latin word meaning in the middle. All (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) that (cid:449)e"re e(cid:374)gaged i(cid:374) is i(cid:374) so(cid:373)e se(cid:374)se or a(cid:374)other mediated to something in the middle. Human communication has to be communicated (cid:449)e (cid:272)a(cid:374)"t read ea(cid:272)h others (cid:373)i(cid:374)ds. Everything that goes on in our heads is inaccessible to everyone else.