COMN 2200 Lecture Notes - Lecture 4: Electromagnetic Spectrum, A Public Space

• School: York University
• Department: Communication Studies
• Course: COMN 2200
• Professor: Wade Rowland

Document Summary

Reason being is that conflict makes more exciting television, more so than radio even: all of this is a direct result of how we decide to organize our media environment, how do you monetize the audience and how do you make a business out of the revolutionary new medium called the radio, the us broadcasting act of 1927 formally approved commercial sponsorship, then in 1935 congress formally dismissed the notion of educational broadcasting through a dedicated network or even individual broadcasting stations (classified as propaganda stations). Has to do with the fact there"s only a limited part in the electromagnetic spectrum that can be used for radio broadcasting: in terms of programming, this means adapting the content of your programming to suit commercial interruptions, how does commercial sponsorship affect content, as industry moves towards spot advertising (30 second or 1 minute commercial and so on) the concern for quality changes.