COMN 2200 Lecture Notes - Lecture 5: Consumerism, Institute For Operations Research And The Management Sciences
Document Summary
The big lie (propaganda technique) they can make it sound, the better. to have your say without owing a television advert ex: facebook ad. One of the things people have talked about in terms of social media/new media is the ability. Tv is where the vast majority of people get their news way over 80%. News networks operate in an intensely competitive environment. So they can sell them to advertisers. The more aggressive they can be and the more dramatic. If you say something over and over again, people will start to believe you. A way of avoiding the filters of the mainstream media (assumed to be a good thing). Ex: with social media in terms of the election, rumours and false information are being. There to promote a particular cause or candidate. Differentiates them from journalists whose goal is to explore the truth. Linear medium makes a difference because the advertising is embedded within the.