COMN 2200 Lecture Notes - Lecture 4: Canadian National Railway, Reeth, Canadian Radio Broadcasting Commission

• School: York University
• Department: Communication Studies
• Course: COMN 2200
• Professor: Wade Rowland

Document Summary

Consumers use elections as an opportunity to see which politicians interest them at the lowest cost to them. Careless about the whole but rather the individual. Pools of voters are calculated and are needed to win in the election. Political organizers will also advise the parties and politicians on the platform; goods and services they are offering. A direct result of how we decided to organize our media culture; Pg. 70 government intervention and regulation vs market freedom; if markets are left alone they can produce the best broadcast content. Co(cid:374)tro(cid:448)ersy o(cid:448)er ad(cid:448)ertisi(cid:374)g o(cid:374) the air: i(cid:374)terrupt pu(cid:271)li(cid:272) spa(cid:272)e, (cid:862)like putti(cid:374)g (cid:271)ill(cid:271)oards i(cid:374) parks(cid:863) Advertising might by half hour of time, then the advertising agency would provide a program for that time, the host of the program would mention the product. Spot advertising was rare in the early days of radio. Commercial sponsorship soon seen to be a problem.