COMN 2200 Lecture Notes - Lecture 3: Oligopoly
25 Aug 2016
School
Department
Course
Professor
Shajiba Sooriyakumar (213669353)
COMN22200
January 22, 2016
Politics, Society, and the Media
Chapter 7
Key Terms: Adverting Revenue, Audience Maximization, Media enterprise
In this chapter, Nesbitt-Larking speaks of how in the capitalist society, for example that
of Canada’s, the media is a business; whom is driven by a the idea that they must be
competitively profitable. Companies such as CBC, have also become driven by this fact, even
though they are a public sector, it is important for them to excursive this idea because otherwise,
private sectors may complain that the public sectors feed sole off of public money. One way in
which both sectors earn it’s profits includes advertising. In 2004 alone, advertising earned $3
billion in revenue. Due to the fact that all programming, including political, must be geared
towards audience maximization, causing a decline in journalistic standards and television news
becoming more like entertainment and less serious and intense in its coverage. Furthermore, the
dynamics of capitalism resulted in centralization of media enterprises, resulting in oligopoly.
find more resources at oneclass.com
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Document Summary
Key terms: adverting revenue, audience maximization, media enterprise. In this chapter, nesbitt-larking speaks of how in the capitalist society, for example that of canada"s, the media is a business; whom is driven by a the idea that they must be competitively profitable. One way in which both sectors earn it"s profits includes advertising. In 2004 alone, advertising earned billion in revenue. Due to the fact that all programming, including political, must be geared towards audience maximization, causing a decline in journalistic standards and television news becoming more like entertainment and less serious and intense in its coverage.
