COMN 2200 Lecture 9: Reading Summary

• School: York University
• Department: Communication Studies
• Course: COMN 2200
• Professor: Wade Rowland

Document Summary

In this reading, ian ang talks about the systems that are built on the framework of broadcasting. He also talks about how commercial television can be characterized as multiple levels, but at its barest it is based on the double principle of the making various programmes for profit and television channels are used for advertising. The ultimate driving force of the system, which is mainly connected with the concern of making money. Advertisers whose commercials are shown between programmes pay large amounts of money to broadcasters for the time in which the advertisers get to use for their commercials. Thus, further explains why the most popular shows have the most expensive time slots for commercials. Though limited information about the program itself is given from television ratings, it provides a level of knowledge of the television audience that allows for better understanding of the audience including demographics which is useful in advertising.