COMN 2700 Lecture Notes - Lecture 9: Polysemy, Semiotics, Intertextuality
6 Jun 2017
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Intertextuality: the process of knowingly borrowing and referring to other texts, or inter- preting one text in the light of other related texts. Anchorage: limits polysemy by articulating the preferred meaning of a text, as a caption labels an image: 140 - signs systems are ways it"s in the best interest to represent the wolf in a way that legitimates . Modality: a measure of the degree of certainty and realism associated with an instance of communication: 146 - Semiology: (also called semiotics) is the science of signs, or the study of sings and sign systems. a sign is meaningful because it differs from other signs (we know hot because it"s not cold) Ideology: ideologies are sets of social values, ideas, beliefs, feelings, and representations by which people collectively make sense of the world they live in, thus constituting a world view.
