COMN 3112 Lecture Notes - Lecture 7: Produsage, Participatory Culture, Fan Fiction

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Programme as meaningful discourse: encoding, decoding. We can actually decode msgs from different points of view. Hegemonic position is to take whatever is given to you and accept it (donald trump). Oppositional position, you present your own counter discourse. Rise of network society: participatory culture (jenkins) Describing practices of people going online and making their own media and publishing it to their own audiences. What other kinds of participatory actions are people doing online: produsage (bruns) This dichotomy of production and consumer is confusing with. Jenkins but bruns says you can do both (wikipedia). He says that people who take part in this kind of activity they"re tending to the content online they"re constantly producing crops and consuming it. They"re taking another role of the produser: collaborative media (lowgren & reimer) All this work is still not enough, there"s more to this.

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