COMN 3251 Lecture Notes - Lecture 5: Simultaneous Substitution, Shattered Mirror, Clickbait
6 Feb 2018
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Nobody (business) in canada benefit when canadians watch american commercials. The goods advertisement don"t look at canada as the main viewers. And the people who do the ads, they want you to watch and buy their product, so there"s no benefit for them either because you"re not buying there things since you"re located elsewhere. When it comes to a tv market, we end up being incorporated into one market even thought there are different markets and different goods. The way that advertising is suppose to work: There"s tv in advertising market, and the advertisers pays money to the television, the tv gives programming to the audience, and the audience buys the product from the advertisers. The tv doesn"t give anything of economic value to the audience, just a program. The problem is that this doesn"t actually explain what"s going on when these tv signals cross the border.
