COMN 3701 Lecture Notes - Lecture 2: Adbusters, Data Mining, Greek Mythology

• School: York University
• Department: Communication Studies
• Course: COMN 3701
• Professor: Natalie Coulter

Document Summary

Trade publications: advertising age, marketing magazine, adweek. Two interconnected systems: cultural: representation (realms ideology, meaning, of ideology, economic: system of (material) media support. The activity of explicitly paying for media space or time in order to direct favourable attention to certain goods or services. (turow and mcallister, 2: advertisers pay for space, it clearly states its presence, involves persuasion. Alternate definition: form of communication for marketing, to persuade an audience to take some new course of action. Old fefinition, based on advertising as space and time but now it"s more complicated. And company"s can use the slogan may the force be with you to make puns and promote their products. There is a huge global impact surrounding this fake holiday. Forceforchange (a charity created out of stars wars). Change 1: change in cultural and industrial dynamics of commercial and promotional media, digital media, data mining, imc (integrated marketing communication), database marketing.