COMN 3701 Lecture Notes - Lecture 3: Morgan Spurlock, Bricolage, Fox Broadcasting Company

49 views4 pages

Document Summary

Lecture 3: branding 2. 0 - beyond the product. How is meaning made: semiotics, commodity sign (goldman and papson, bricolage (goldman and. Branding as storytelling: the goal has to be less adverting and moving away from the traditional waste model to a highly engaged and interactive environment, he said. Joe marchese, president of fox network group and founder of true[x]. "we don"t want to become a vending machine that doesn"t care why you"re watching," wall said. Video: you don"t know jack - morgan spurlock - ge focus forward. http://www. adweek. com/brand-marketing/how-data-enhanced-storytelling-rapidly- http://www. adweek. com/tv-video/how-morgan-spurlock-started-branded-content- [it doesn"t seem like an advertisement at all, but it"s branded content. It"ll make you connect to the brand without feeling like it"s an advertisement. ] That the range of cultural phenomena which, at least, as one of their functions, serve to communicate a promotional message has become, today, virtually co-extensive with our produced symbolic world. (andrew wernick , promotional culture, 1988)

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers