CLTR 3100 Lecture Notes - Ron Joyce, Starbucks
4 Apr 2013
School
Department
Course
Professor
Document Summary
Nationalism is the collective, shared sense of belonging of people who identify themselves as a nation. They"re a variety of factors that can create a sense of nationalism or belonging. There are currently over 3000 locations in canada with the chain currently controlling. 22. 6% of all fast food industry revenues in the country. Horton"s commands 76% of the market for baked goods and 62% of the canadian coffee market (starbucks is a distant second, controlling 7% of the market). Tim horton"s outlet was opened in afghanistan in order for canadian troops to experience home while they were deployed hundreds of miles away from canada. Company"s marketing strategies were able to create a strong enough bond to have their customers feel a sense of nationalism, and label tim horton"s as home. Tim horton"s serves as a refuge from cold outdoors for canadians over 50 years. Purely canadian company named after hockey player tim horton.
