ECON 1010 Lecture Notes - Lecture 7: Demand Curve

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Elasticity measures how responsive quantity demanded is to a change in price: elasticity (or price elasticity of demand) measures by how much quantity demanded responds to a change in price, simple formula is. Inelastic demand small response in quantity demanded when price rises. Example: demand for insulin by a diabetic. Low willingness to shop elsewhere: elastic demand large response in quantity demanded when price rises. Available substitutes more substitutes mean more elastic demand. Time to adjust longer time to adjust means more elastic demand. Proportion of income spent greater proportion of income spent on a product or service means more elastic demand. The closer the substitutes for a good or service, the more elastic is the demand for the good or service. Necessities, such as food or housing, generally have inelastic demand. Luxuries, such as exotic vacations, generally have elastic demand. Proportion of income spent on the good.

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